You run a dental practice, you have a website that showcases the basics of what you can offer and your opening hours. That’s enough, isn’t it? No!
In the last few years, there has been a huge overhaul in how websites function in relation to marketing, meaning that in order for your dental surgery website to work, it needs to tick off a lot of areas to attract new patients.
With that in mind, you may be `Or, you may be curious about what it is that you can do to your dental surgery page to help it to attract more patients. Read on for some of the top tips for improving the success of your dental surgery web page.
5 ways to improve the success of your dental surgery website
Mobile optimisation
Mobile optimisation for dental surgeries is the process of ensuring that the website and any related web elements, such as booking forms or appointment requests, are optimised for viewing and usage on mobile devices, such as smartphones and tablets.
This may include creating website versions specifically tailored for different device types, allowing the user to view elements in the same way on any device, or creating responsive website designs, which adjust their layout and/or content to fit the device’s screen size.
Additionally, mobile optimisation for dental surgeries may include providing high-resolution versions of images and graphics and creating pages with minimal download times and faster loading times.
Finally, mobile optimisation could include providing a mobile-compatible dental appointment booking form and making sure any web-based maps are compatible across all mobile devices.
Use blog posts and videos
Blog posts can make your dental surgery website more successful by providing regular, high quality content that engages readers and establishes the practice as a reliable resource for information about dentistry.
Blog posts can be used to educate readers about dental health topics, answer frequently asked questions, and show care for patients by providing helpful advice. This content will encourage readers to return to the website for more information and encourage them to become returning patients.
Additionally, this content is beneficial for SEO purposes, as it increases potential keyword rankings and provides valuable content for external websites to link back to.
Utilise valuable call-to-actions to capture leads
A call to action on a dental surgery website could be a phrase or a button that encourages website visitors to take a specific action, such as setting up an appointment or signing up for a newsletter. For example, a call to action could be “Book an appointment today!” or “Sign up for our newsletter for exclusive offers and updates.”
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Allow patients to easily book an appointment on the website
Allowing dental patients to book appointments online can help with website success because it can give the dental practice a competitive advantage by simplifying the appointment booking process for potential and current patients. Additionally, it can reduce the time it takes for staff to coordinate appointments, freeing them up to provide high quality services.
Increase website security
In order to increase the security of dental based websites, a few best practices should be followed. First, website administrators should always use strong passwords and regularly change them. Website administrators should run regular virus scans and malware scans to detect and prevent any malicious activity that may be happening on the website.
Additionally, the website should always be updated with the latest security patches and firewalls should be installed to protect the website from any unwanted attacks. Lastly, any sensitive patient data should be securely stored, preferably in encrypted databases.
