Everyone knows that it is important to visit a dentist regularly. To keep their teeth and gums in top shape. But in recent years, there has been a spike in the number of people seeking cosmetic dental treatments, such as veneers and dental implants. Meaning that many people may begin looking outside the realm of their regular family dentist to have cosmetic treatments performed.
This means that if you can offer cosmetic work, you need to advertise that information. And an online presence is the best way to do it!
A well-thought-out marketing plan, SEO strategy, and patient attraction system can not only attract patients to your surgery, but it can make them regular patients. Which can encourage them to tell other members of their family about what your team can offer.
In relation to the attraction system, this is based on some core principles of what dental patients look for in dental surgery. But, in particular, you and your team need a good website to showcase the proof that you can offer the appropriate services to them.
7 tips for attracting patients to your surgery
The product you are selling is a better-looking smile, hence the focus of your website will be on cosmetic dental work.
If you have dentists on your team who can offer dental veneers or implants, make sure this information is on the web page. In the form of blog posts and individual informational pages.
This can be a bit trickier to list when it comes to cosmetic dental work. As many people will require different levels of work to be completed. Especially if you can offer a dental makeover. In this instance, your website could offer a baseline guide and then have a statement such as ‘contact our team for more details.’ But you will need to have a price list to attract your patients.
A great way to attract patients is with a promotional offer. Can your team offer a discount on dental whitening? Then, get that information onto your website page! As more people than ever before are looking for ways to whiten their smiles for less. So, this can act as a great promotional tool.
You need your patients to know where you are located. Otherwise, how are they supposed to find you? A map, an address, and a phone number are key features of any dental website with many options offering a click-to-call feature if the website is accessed via a smartphone.
Who works at your surgery?
You know your team. But your website visitors don’t. So, one of the best ways to engage with those who visit your website is to upload photos and information about you and your entire team. This can be especially helpful to nervous patients who may require a bit more reassurance.
It can be worth having guides to the dental procedures that you offer on your surgery page. Usually in the form of an animated piece. This can show them how the surgery or treatment is performed.
This ranges from being able to visually see the inside of your surgery, to the ‘before’ and ‘after’ photos of your cosmetic work. Once again, showing what you can do, where you do it, and your surgery team.